Computer Arts Projects issue 120

This issue is devoted to logo and branding, one of our most popular topics. Whether you’re creating a brand identity for a large international company or a friend, few projects are more rewarding than seeing your designs used to boost sales, attract new customers, or revamp a tired-looking image. And logos are used for much more than just business; you can discover more about logo designs for North American sports teams, and then find tips on creating your own sports designs.

The issue is packed with expert advice too, including Form, BB/Saunders, and Début. We speak to one of the UK’s biggest branding agencies, Lambie-Nairn, about their work with mega-brands including O2, Expedia and EA games. While the Tea Time Studio team discuss their innovative work for clients as diverse as hotels, musicians and eco-friendly manufacturers.

There’s also issue’s designer challenge; find the brief in the magazine and then you can send your design to us at ca.mail@futurenet.co.uk.

And we’d love to see any other branding work you’ve done, or hear your thoughts on this area of design, so please drop me a line. Next month we’re bringing you the essential guide to graphic design for the videogames industry – but for now, enjoy the issue.

Kate Evans Editor

Project one: Creating a brand

Lambie-Nairn interview
Graeme Aymer shares the team’s expert advice on corporate branding

Branding a blockbuster
Design studio Pilot reveals how to create branding materials for the big movie

Create a new brand
Dan Grabham explains how Form’s design team maintain consistency in a new brand

Designer challenge
We ask three creatives to design a a logo for a fictional jewellery shop

Project two: Redesigning a brand

Extreme makeovers
Dean Evans discovers the secret to a successful logo redesign

Redesign a logo
Kate Evans reveals BB/Saunders’ branding redesign tips, with their revamp of Heart FM

Project three: Sports brands

Big league logos
Find out how great logo design can also lead to success in sport

Brand design from scratch
Follow Alan Wardle’s essential guide to creating the brand identity for a sports team

Project four: Colours in branding

Tea Time Studio interview
Sebastián Litmanovich shares the recipe for branding design success

Pick the perfect palette
Début reveals how colour associations can affect your logo and branding designs