Computer Arts Projects issue 130
Launch your own streetwear brand - the latest issue, on sale now
Streetwear has come a long way since its birth in the 80s skate scene, with designer-led brands cropping up everywhere. And you don’t need to be a fashionista to carve a slice of the pie: designers and illustrators the world over are spreading their style across T-shirts, bags, sneakers and skatedecks, selling their own range of apparel for a bit of extra cash on the side.
The next 100 pages are absolutely packed with expert advice to lead you through every step of the process, from sourcing your blank tees and other materials to printing, finishing and finally selling your stock.
If you’re short of start-up cash, we’ve hooked up with screenprint and embroidery specialist Logos4Polos for a great competition to kick you off – there’s a run of 50 designs up for grabs. And if you’ve seen it all before and are ready to develop something more bespoke, KING Apparel reveal how their latest cut-and-sew range took shape.
Of course, not everyone wants to start an empire. If you fancy a piece of the action without the hassle of suppliers, printers and distributors, 123Klan share their experience of working with the world’s biggest brands, from Stüssy to Adidas – and Grotesk, former creative director at Zoo York, reveals how the brand sources design talent.
Next month we have a whole issue dedicated to forging profitable collaborations with fellow creatives. Pool your skills to take on more ambitious projects, win bigger clients and make more money. What’s not to like?
Nick Carson Editor
IN THE MAG
Project one: Launch a brand
Sixpack interview
Eccentric French entrepreneur Lionel Vivier on the birth of his arthouse brand
Made to a tee
Get your head round the production side of the business with our expert advice
Win a run of 50 T-shirts
We’ve hooked up with Logos4Polos to help you kick-start your brand
Produce your own apparel
Tools and techniques you need to know
Create a cut-and-sew range
Take your clothing to the next level with expert insider advice from KING Apparel
Screenprint your designs
Master the art of printing your own tees with this practical project
Project two: Design for clothes
123Klan interview
Up close and personal with the Montreal studio that’s worked with the world’s biggest streetwear brands
Underground inspirations
A world tour to meet leading designers inspired by the street scene around them
Designer challenge
This month, our three creatives produce a repeat pattern for clothing
Project three: Accessory design
Spread your style
The versatile illustrators adorning everything from iPhones to umbrellas
Grotesk interview
Fresh from a stint as creative director at Zoo York, this Swiss artist’s going it alone
Project four: Sell your products
Build a clothing empire
From a quick PayPal site to a full-blown distribution deal, we show you how to shift your stock
Customise your storefront
A quick guide to giving your Big Cartel shop a professional edge
Regulars
Behind the scenes
How our colourful cover came together
Big question
What’s your indispensable advice for starting a streetwear brand?