Amazing ad of the day: "Flying in the face of ordinary" for Virgin Atlantic
A boy who can catch fish with his bare hands, a girl who can predict things before they happen... these are just two of the five superhuman stars who appears in Virgin Atlantic's latest ad campaign, with visual effects created by MPC's VFX department
The Virgin Atlantic airline ad first appeared over the Christmas 2012 break and depicts the superhuman range of talents and skills Virgin Atlantic's air and ground crews need to work for the airline - all served up with the brand's trademark mix of sex, sass and style.
The brainchild of UK creative agency RKCR/Y&R, the ad features a dizzying array of special effects from the creative talents at MPC's VFX department: from the opening shot of Earth, created using a comination of Nuke and matte painting to the futuristic hologram images creating using CGI.
Visual effects
The aeroplane seating hologram which appears in the ad was created using CAD data and detailed sketches provided by Virgin Atlantic engineers and based on real Airbus A340-600 seats. "The VFX studio designed the look, while the futuristic 3D images were created in CG and beamed onto glass and invisible screens," MPC said in a press release. "The shots were composited to give the final effect."
You can see the full ad credits - and, of course, the ad itself - below:
Credits
- Agency: RKCR/Y&R
- Creatives: Pip Bishop and Chris Hodgkiss
- Agency Producer: Jody Allison
- Production Company: Partizan
- Director: Antoine Bardou-Jacquet
- Production Company Producer: David Stewart
- Editing House: Work Post
- Editor: Bill Smedley
- VFX: MPC
- VFX Producer: Julie Evans
- VFX Supervisor: Rob Walker
- 3D Supervisor: Jim Radford
- Grade: Jean-Clement Soret and George Kyriacou
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
Still from Virgin Atlantic's "Flying in the face of ordinary" advert
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