GS 2012: Lucy Dodds: Travel Beyond Leisure

October 17, 2012 | Be the first to comment

Graduate Showcase: For her final degree project Havering College student Lucy Dodds created a series of illustrated posters based on the concept of 'Travel Beyond Leisure'

College: Havering College of Further & Higher Education

Course: BA (Hons) Graphic Design

Category: Graphic Design

About the project

"The project identifies what exactly can be gained from a personal travel experience and raises awareness of the benefits of travel beyond leisure in a light-hearted way reminding us that it is always the fun, folly and foolishness that’s at the centre of travel," Lucy Dodd says.

"With a passionate belief that such experiential learning gained through travel can teach much broader things in life that cannot be learnt at a desk at work or inside a classroom, this project should lead the viewer to consider the plentiful experiences and opportunities available for their future."

"Visual posters following a collage style have been categorised touching on five key themes, each theme has a corresponding stamp that personalises each visual reinterpretation:

Transport - The way we reach one place from another, reality of being on the road.
People – The different way we see others, relationships we create, lessons learned from other cultures and how we carry these ideas home (new perspectives).
Moment – Defining moments on our journey, how travel is related to perception, memory and identity.
Terrain - The scenery of a journey, how it is inspired and ultimately informed by our connection to the land and the ways we explore it.
Education – Evidence of what previous educative value travel can add to a person’s life including a range of examples and perspectives.

"The content that has driven the project relates to a wide range of sources; from famous travel writings to infamous everyday travellers stories; encouraging the viewer to further explore and develop their own views and opinions about each poster concerned but to also gain an insight into what new travel experiences have to offer.

"My work technique is based on a lot of scanning, cutting, layering and cloning in order to create a truly unique collage piece containing both elements of the past & future to help best represent Travel Beyond Leisure."