GS2012: David Elmes: How Advertising Creates Visual Pollution

Name: David Elmes

College: Havering College of Further & Higher Education

Course: BA (Hons) Graphic Design

Category: Graphic Design

About the project

"My project looks into advertising and how much of it we experience. The mass media seems to send out messages encouraging us to consumes sometimes without realising, resulting in people consuming more, driven by what they want than they necessarily need. But is this form of advertising right? Is it just a form of propaganda and brainwashing?", David Elmes says.

"The problem is we are exposed to unnecessary amounts of advertising urging us to consume everyday, some with subliminal messages, and others with aspirational ideology for you to buy into. My project explores types of products that could be used into helping prevent users from unnecessary amount of advertising.

"My idea is inspired by looking into retro advertising and how old comic book advertisements sell toys and games by displaying and image of what it should look like, with the actual item never quite matching up. My aim is to make the public aware of the over proliferation of advertising and that this in fact gives us all no choice in what we see and hear."

What do you think of David's work? Let us know in the comments below