We catch up with the Sydney-based designer to find out more about about his recent branding project ...
Computer Arts [CA]: Tell us about the project ...
Yerevan Dilanchian [YD]: This is an identity and branding design for a New South Wales-based restaurant, Frankie's Fine Foods. The client required a branding scheme that would accommodate the broad range of dishes on offer. I opted for a black and white approach, accompanied by accents of hand-lettering and script, which give off an authentic and organic vibe.
CA: How did the did idea come together?
YD: When I receive a brief, more often than not I'll have a vague idea for a design within the first 10 minutes. I then start researching and fleshing out other ideas. If these don't work out, I'll revert to the original concept. This reinforces my personal mantra of 'go with your gut' and has helped me become a bit more decisive. Before I go anywhere near a computer, I'm furiously sketching, storyboarding and developing moodboards that will help inform the solution.
CA: How did you get into design?
YD: I've always had an interest in the creative arts and realised I wanted to pursue graphic design and illustration while studying design at the College of Fine Arts. My style is best described as clean-cut with a geometric inclination, exploring tactility through faceted surfaces and bespoke details and textures. I am particularly inspired by Jonathan Zawada, whose designs and illustrations are quite beautiful and varied in terms of application.