We catch up with the UK-based Israeli designer and illustrator to see what makes her tick...
Computer Arts [CA]: Tell us about the image ...
Anita Goldstein [AG]: The idea came to me from a typography piece done by the brilliant Cory Say. The sentence was a perfect match to this girl I had in mind, which I then draw. To me, the sentence means self-reflection, questioning. It symbolises the moment in time when we look deep inside ourselves for some little soul-searching.
CA: How did you put the piece together?
AG: The process starts with initial pencil sketching of a character, trying to create an interesting or meaningful facial expression – sometimes just plain sexy works, as well. This is the hardest part of the process, which can take from 30 seconds up to a few weeks. The challenge is to place your original input into the character and give it the right feel. Then I scan the illustration, and sometimes colour it digitally in Photoshop. This is the fun part, when all the hard bits are over and all that's left is just "putting on some make-up".
CA: How did you get into illustration?
AG: I started drawing, basically, the minute I could hold a pencil, so choosing a visual-based course was an obvious choice. I studied visual communication in Israel and worked in several design and advertising agencies including Saatchi & Saatchi and Y&R. After that, I continued to explore all facets of graphic design, print design and illustration as a freelancer. Moving to the UK allowed me to rekindle my passion for illustrating. I would describe my style as simple, feminine, girly beauty. My main influence is Egon Schiele and my personal heroes are Tomer Hanuka and Conrad Roset.