Image of the day: Pinky's by Dean Harding

Computer Arts: Sausage fingers: what's the story?
Dean Harding: The Pinky's project wasn't a live brief; it was a self-initiated project, a concept that I worked up in Photoshop. The idea has received good feedback on the internet, as has the Di Franco's Wine bottle because of the hidden wine glass in the logo.

CA: How would you describe you style?
DH: I'd say I'm a traditional designer with a huge belief that each piece of work must have a strong concept – this is something I try and get into my work. I like ideas and executions that may connect with people and make them smile. 

CA: Who or what inspires you?
DH: I'm inspired by the work of agencies such as the Chase, Elmwood and Magpie Studio. 

Check out more from Dean on his website: dean-harding.co.uk

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