German designer Alexandra Frost gives us the lowdown on plusultra: a self-initiated, collaborative project with V8 Verlag and Letterjazz...
Computer Arts: Tell us about the project ...
Alexandra Frost: Two friends of mine asked me to do the illustrations and cover artwork, and I said yes. Frank Lorenz and Sven Winterstein gave me complete freedom over the style and feel of the illustrations – that's why the project felt, to me, like a piece of art. The only limitations were to do with the letterpress printing technique. But visiting the letterpress studio was great fun: old, heavy iron machines, piles of papers, nice handcrafted goods and the smell of oil and printing ink. A very inspiring atmosphere.
CA: What's the creative process like, for you?
AF: First, drink a cup of good filtered coffee. I work in the garden, but think about things while cycling, eating. I surf the web and write a long, long, long list – everything that comes to mind, without filtering. After that, drawing and digitalising in Illustrator.
CA: How did you get into design?
AF: I was creative as a child: I decorated everything, designed and sewed my own clothes, taught myself how to write old-fashioned Sütterlin script – and then forgot it – painted my sneakers and so on... After school I studied design, got my diploma, worked at several agencies and, since 2012, I've been working as a freelancer.
CA: How would you describe you style?
AF: I hate Photoshop effects overload. I like things to be clear and direct. I like it not to be too serious. Because of my illustrative design style a lot of my projects are related to children... Beside all the great names, a very powerful motivation is a daily dose of really bad taste design.
To see more of Alexandra Frost's work, check out her Behance portfolio.