L’Or Rouge

From the 3D World Showreel: a character from a classic series of posters advertising the apéritif Dubonnet comes to life in this stylish student short. Who says that alcohol doesn’t aid creativity?

From the first frame of Kent Hugo’s L’Or Rouge, there’s something hauntingly familiar about its mechanical star. But only halfway through the short does it become clear where we’ve seen this character before – he’s based on AM Cassandre’s famous posters advertising Dubonnet in the 1930s and 40s.

SYNOPSIS
A run-down robot based on a character created by the artist AM Cassandre in the 1930s to advertise Dubonnet is shown in the modern day, where he reminisces about his past…

LOOK OUT FOR
0:27 A classic portrayal of dissatisfaction
0:50 Everything goes wrong
1:28 Time shifts to the past; the classic montage
2:32 A transition back, in the spirit of the original ad
3:30 Everything starts working smoothly again

SEE ALSO
Red’s Dream (1987) Pixar
Pica Towers (2002) Studio AKA

INFO
You can find out more about L’Or Rouge in full on Kent Hugo’s website http://kent.playairways.com and read the full Showreel feature in 3D World 76.

Click here to download (~22MB)