4: True authentic
We have recently witnessed a renewed motivation amongst consumers to support independent producers, makers, craftspeople and artisans, moving against ubiquitous, mass-manufactured products. consumers continue to find reassurance in heritage brands that appear to have borne the test of time and, as a result, both young and established brands are reviving historical design cues to create on-the-spot heritage. communicating the craft story of a product, celebrating specialist, artisanal techniques and processes reconnects consumers with the product. To launch a small batch of 150 bottles of Balvenie Forty single malt scotch whisky, Here Design collaborated with cabinet-makers, engravers and calligraphers to create packaging that reflects the quality and craftsmanship of the product. Meanwhile, American print designer Karl Durrie set up Type Truck – a travelling letterpress print shop to spread the word about the beauty of printing the old fashioned way.
Hoping to communicate notions of utility and fitness for purpose, Swedish studio Planet creative employs several nostalgic materials and processes in its identity design for clothing brand Another Shirt Please. Utilising cues such as traditional wax seal stamps and utilitarian brown envelopes across business cards, swing tags and stationery, the aim is to communicate the brand’s pedigree for artistry, craftsmanship, and attention to detail.