Studi09 knew exactly what it was about when it rebranded – the challenge was to make sure everyone else did, too. “Having started out as a new agency, we were just marketing to the masses,” begins founder Krysta Francoeur.
“We got to the point where we needed to think about what we were interested in doing. What kind of work did we want to do? How did we want to feel at the end of the day? Who did we like working with?”
For Studi09, which offers discounted pricing to non-profit clients and has a clear commitment to corporate social responsibility and environmentally friendly practices, the answer to these questions meant “feeling good and doing good work”. The agency overhauled its website to match this new philosophical outlook, swapping funky graphics for more lifestyle focused imagery.
Project focus: Studi09’s fresh strategic approach
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