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Claire Hartley, "Feel Good Drinks"

Claire Hartley
Location Birmingham
Job Graphic designer and illustrator
Contact www.clairelouisehartley.co.uk
Software Illustrator, Photoshop, InDesign

Birmingham-based graphic designer and illustrator Claire Hartley graduated from university with a first-class degree in graphic communication, and was offered her first design job a month later. With a diverse range of styles under her belt, she attributes her distinctive use of colour and imagery to a “love of all things vibrant,” and eventually hopes to move to London to feed her passion for urban culture mash-ups.

“I take my inspiration from the places I’ve visited and the cosmopolitan mix of people I’m exposed to on a daily basis,” Hartley explains. “I’ve always been more hands-on than the average graphic designer. I enjoy working both on and off screen, and love it when projects arise that allow me to incorporate both of these aspects within a design. Illustration-wise, a good old pen and pencil are my weapons of choice, but I’ve learnt how to express my ideas in different styles to suit each project.”

Feel Good Drinks An entry for the YCN Student Awards 2008. Hartley took a hand-drawn illustrated approach to this poster, increasing brand awareness and reinforcing the “feel-good ethos” of the drink.