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 | The evolution of an ad campaign The Guinness brand is complex, enigmatic and sometimes something of an acquired taste. Mark Ramshaw examines its development… |
 | 10 strategies for successful packaging Leading brand consultancy Elmwood offers 10 essential pieces of advice for making your brand designs fly off the shelves... |
 | How to go green Implementing sustainable practices can be good for your clients and your conscience – as long as you understand how it works. Darren Smith discovers the best solutions to going green |
 | Design from the heart In a world saturated with commercialism, it’s hard for charities to promote their causes. Mark Penfold finds out how designers can help and what they get out of it |
 | Toy packaging then and now The modern day strategies for packaging toys encompass pretty much every trick in the packaging designer’s arsenal. But has this always been the case? Dom Hall breaks open the bubble pack and finds out… |
 | Wide-format printers - supersize your creativity Wide-format printing used to mean outsourcing to a printer. Richard Wentk investigates whether the technology is a worthwhile in-house investment |
 | The future of green packaging Consideration for the environment shouldn’t stand in the way of good design. Darren Smith looks at innovative packages that don’t cost the Earth |
 | By designers for designers Craig Grannell talks to the creative talent and publishing companies behind the best new books by and about designers and illustrators |
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 Computer Arts December 2009
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