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Features
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Behind the Scenes - The “Hear, Now” Virgin Digital campaign
Start Creative’s exciting identity for Virgin’s new music download service harks back to Virgin’s rock ’n’ roll roots. But will this new image help Virgin win the battle against established music download giants?
Profile: Hort
Eleven years ago, Eike Koenig fell in love with record label design. But as Graeme Aymer discovers, now there’s much more to Hort’s creative mix
Expose Yourself
Designers look at self-promotion in the same way the British do sex – no-one admits to it, but everyone knows it’s going on. Daniel West puts on a dirty (Apple) mac to investigate the last taboo
Pitch Perfect
There’s much more to pitching than just turning up on a client’s doorstep with a good idea. Preparation is the key to success, says Mark Penfold
Behind the scenes at… The Microsoft “Start Something” ads
For its biggest-ever advertising campaign, involving print and broadcast ads across 11 countries, Microsoft has enlisted some of the most cutting-edge motion graphics talent to help realise its dreams
Design Icon: The Mac Icons
Susan Kare’s original designs for the first Macintosh computer icons continue to exert a powerful influence over the look and feel of modern-day personal computing, as Mark Penfold finds out
BV-01 by Alessandro Pacciani
To launch 3D World's new section showcasing the work of students and independent animators, we talk to the young Italian hotshot responsible for BV-01, a five-minute blast of urban robot coolness
Tips for freelancers
Two industry experts show you how to get yourself noticed in an ever-growing community of freelance creatives...

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