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 | Behind the scenes: Reebok’s Wrapshear TV ad Creative agency Motion Theory brought a whole city to life inside a shoe for Reebok’s latest broadcast and print campaign. The agency’s art director Mark Kudsi reveals how he dealt with this challenging brief |
 | Build up your business From starting out and recruiting staff, through to client relations and building a brand, these 20 tips from design experts are unmissable |
 | What’s happened to Adobe? The long-awaited Adobe/Macromedia merger has finally been given the go ahead, but is the message being broadcast by Macromedia’s redesigned website the way forward for Adobe? Jason Arber hopes not |
 | Set up your own design studio Starting a design business doesn’t have to be a leap in the dark. Many have done it before you and can offer advice to light the way… |
 | Profile: Pascal Duval Illustration, product design, typography and brand identity all feature in the portfolio of cover artist Pascal Duval. “I want to create a language that is made to grow with its client and its surroundings,” he says about his broad range of disciplines… |
 | Get started with big clients Designers are uniquely positioned to help big brands make sense to the masses and, as Mark Penfold has discovered, this relationship is changing the nature of design |
 | Profile: Graphic Thought Facility A decade and a half ago, Margaret Thatcher was in power and GTF was just getting started. Graeme Aymer meets the mature design studio searching for a certain type of client |
 | Break into the art market Illustration work a bit slow? Tired of chasing those commissions? Consider the fine-art market as another, potentially lucrative, outlet for your work |
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