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 | The E4 idents Computer Arts catches up with Noah Harris to find out how Precursor Studio went about creating the surreal on-air look for Channel 4’s digital entertainment spin-off, E4 |
 | Viral infection The recent global controversy surrounding a misfired viral advert has clearly illustrated the current power of the medium, but for how long can its popularity last? |
 | Hell-vetica Are you overusing stale, over-familiar fonts and, as a result, ruining your chances of success? Why not seek out something original, says Jason Arber |
 | St Luke’s There’s only one verifiable saint in the world of advertising: St Luke’s. This agency reveals what it’s like dispensing salvation to brands that have strayed from the path of righteousness… |
 | Getting into advertising Advertising work can be both demanding and rewarding in equal measure. The trick is to make yourself an indispensable link between brands and the buying public, connecting the value of one to the needs of the other... |
 | Superdeux Global graphics studio Superdeux boasts offices in France and New York and an international customer base, but there’s no sign of flashiness or inflated egos. It has carved a place for itself using raw talent and internet exposure |
 | Where next for software pricing? As the value of the US dollar plummets, software should be getting cheaper for us Brits, but it’s not – and the vendors are trying their hardest to make sure we don’t spend our money abroad. Why? |
 | I want that one If you’re the type of person who dribbles over new software and constantly updates your kit, whether you need it or not, it’s hard to justify the expense |
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