Cut It Out Exhibition

Computer Arts readers hitting the streets of London this month could be lucky enough to walk away with one of 500 pieces of graphic design focused public art, 50 of which will be signed by design legend Peter Saville.

The art work, which will be displayed at locations across London between July 21st and August 1st, has been designed by Saville himself and a host of hotly tipped newcomers such as Neville Brody Protégé Ben Reece, photographer Annie Collinge and graffiti artist Danny Sangra. The sponsors of the exhibition – Sony PSP - say they are urging the public to “pick up the designs and take them home.”

Saville’s own contribution is a silhouette of a 6ft high electric guitar. ““The guitar is the defining icon of electric pop culture,” Saville says. “It has a magical form that alters your sense of reality. I wanted to design a supersized cut-out for custom colouring and anarchic pantomime - I wanted to inspire people to feel like a child feeling grown-up,” Saville says.

http://www.saville-associates.com