Get yourself noticed with our latest issue, on sale now
Sometimes the scale of a project can mean that the personal connection is lost. By striving for mass appeal, the quirks that define your style as a designer may be sacrificed. Not so for M/M (Paris). As the founders of the iconic French studio reveal this month, whether they’re working with an indie magazine, a global brand like Givenchy or a music superstar like Kanye West, they aim to make a special connection with every individual who engages with their work.
In many ways, it’s a similar story with effective self-promo, the topic of this month’s cover feature. While the generic machine-gun approach can sometimes pay off, as the case studies we explore demonstrate, it’s often the personal touches that cut through the noise to get you noticed by a client or commissioner – whether it’s a quirkily illustrated resumé, a personalised letterpress print or a lovingly-made promo pack with hand-baked cookies and home-brewed beer.
There’s plenty more packed into this issue, too. In the fourth part of our series on app design pioneers, we explore how Algoriddim has managed to carve out a lucrative niche for pro-quality DJ and VJ tools – while our Creative Skills section introduces Photoshop CS6’s impressive animation capabilities, plus how to easily pull focus in After Effects CS6, and how to apply your artwork to a large-scale mural.
Until next month, hope you enjoy the issue.
Nick Carson Editor
Get yourself noticedWhether you’re a graduate looking for your first big break or a freelancer who needs to drum up more business, getting yourself noticed is essential for success
Add some zing to your typographyRadim Malinic reveals how to produce exciting lettering with the Pen tool
The world in their handsOn the release of their long-awaited monograph, the two co-founders of iconic studio M/M (Paris) reflect on their body of work and intellectual process
Prepare artwork for large-scale wall muralsBecca Allen shows you how to translate a large-scale mural from Illustrator onto a wall using a projector, chalk and plenty of paint
The perfect mixGerman app developer Algoriddim has carved an App Store niche with a legion of loyal fans, ranging from bedroom mixers to pro DJs and VJs
The design manualThe designer’s guide to everything. This month we bring you 10 career-boosting ways to bag that promotion