For its biggest-ever advertising campaign, involving print and broadcast ads across 11 countries, Microsoft has enlisted some of the most cutting-edge motion graphics talent to help realise its dreams.
As 3D visualisation and advanced concept design take hold, product design is shifting up a gear, says Mark Penfold. But in this increasingly technical field, is the pen still mightier than the mouse? Only just!
The intrepid tale of how a small team of British animators overcame enormous odds - including having to learn Maya from scratch - to accomplish their mission. Come in Framestore CFC's 3D department, do you copy, over?
With studios receiving over 200 entries a day, getting a career in 3D is harder than ever. To wangle that dream job, you'll need to create a reel that showcases your talent in a couple of minutes. Read these insiders' tips to ensure your showreel stands out from the crowd.
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