All Branding articles

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  • Logo design & inspiration

    From bricks-and-mortar high street names to online communities and social networking sites, logos are everywhere. Defining brands, lifestyle aspirations and, as Nick Spence discovers, much great design.

  • Insider's guide to fashion

    The fashion industry is a multi-headed beast that operates on many levels and can take an outsider years to understand. Here, fashion and textile designer Jenny Udale spills the beans on what makes the industry tick...

  • Logo secrets

    Ever-evolving media demand ever-more innovative ways of capturing attention. Tom Dennis looks at the trends taking logo design by storm and the pioneering ways designers are creating cutting-edge branding.

  • The third way: corporate design

    When it comes to understanding corporate design, it's not just about rules and regulations. There's plenty of room for creativity when you're working for 'the man' and you can earn a tidy sum, too. Darren Smith delves into this essential area of design.

  • Easy money?

    Taking an iconic image and manipulating it isn't particularly creative. And although it might be lucrative, it's almost certainly illegal. But how long will the prime suspects avoid the strong arm of the law?

  • Case study: Innocent drinks

    Sticking with what you believe in not only changes the way you approach packaging but, if the results prove effective, you can get a queue of rivals wanting to mimic it.

  • In-store graphics

    Design for retail may seem like an exercise in branding or beautification, but it's one of the most exacting sectors around, as Graeme Aymer found out.

  • Urban art

    Today's urban graphics scene is a diverse and bewilderingly over-populated place. Ric Blackshaw takes us into the history of the movement, introduces us to some current practitioners and offers advice to the art heroes of the future.

  • Yell.com: Results for real life

    Yell.com's new interactive multimedia campaign talks to its audiences in a way not done before, by taking its local knowledge to the street. In fact, it takes it to the very street you're standing on...

  • Designs on MTV

    Look beyond the girl-band gloss and MTV is revealed as one of the most powerful forces for animation and graphic design. We celebrate 25 years of extreme visual stimulation.
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