All Branding articles

There are 175 articles tagged with Branding

Browse by tag

Sort by:

  • Rebrand my city

    With the paint on the Liverpool 08 logos barely dry, James Pallister talks to the designers working in the growing sector of place-branding.

  • Extreme graphics

    Adrenalin-fuelled design work for extreme sports brands ends up influencing the entire industry, as mainstream brands borrow the authenticity of creativity pushed to the limit. Mark Penfold reports.

  • The evolution of an ad campaign

    The Guinness brand is complex, enigmatic and sometimes something of an acquired taste. Mark Ramshaw examines its development.

  • Logo design & inspiration

    From bricks-and-mortar high street names to online communities and social networking sites, logos are everywhere. Defining brands, lifestyle aspirations and, as Nick Spence discovers, much great design.

  • Insider's guide to fashion

    The fashion industry is a multi-headed beast that operates on many levels and can take an outsider years to understand. Here, fashion and textile designer Jenny Udale spills the beans on what makes the industry tick...

  • Logo secrets

    Ever-evolving media demand ever-more innovative ways of capturing attention. Tom Dennis looks at the trends taking logo design by storm and the pioneering ways designers are creating cutting-edge branding.

  • The third way: corporate design

    When it comes to understanding corporate design, it's not just about rules and regulations. There's plenty of room for creativity when you're working for 'the man' and you can earn a tidy sum, too. Darren Smith delves into this essential area of design.

  • Easy money?

    Taking an iconic image and manipulating it isn't particularly creative. And although it might be lucrative, it's almost certainly illegal. But how long will the prime suspects avoid the strong arm of the law?

  • Case study: Innocent drinks

    Sticking with what you believe in not only changes the way you approach packaging but, if the results prove effective, you can get a queue of rivals wanting to mimic it.

  • In-store graphics

    Design for retail may seem like an exercise in branding or beautification, but it's one of the most exacting sectors around, as Graeme Aymer found out.
Computer Arts magazine subscriptions

Get our newsletter!

Sign up today to receive weekly design tips, as well as details of our latest issue the day it goes on sale!

CA Collection
Computer Arts Presents: The Design Studio Handbook