Whether it’s a subtle shift in emphasis or a full rebrand with a new company name, a carefully considered refresh can really pay dividends for a studio
With outposts in China and Korea, Studio Dumbar is truly international – but its Netherlands roots have also helped shape Dutch design for over three decades
Several months in the making, the all-new Computer Arts goes on sale today in the UK in print - and for the first time, fully bespoke and interactive on the iPad.
Microsoft, eBay, Weight Watchers, Myspace, USA Today – over the last six months, a steady succession of major brands have introduced ultra minimal logos. But how effective is the back-to-basics approach?