All Branding articles

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  • Guerrilla tactics

    How do you reach a society of consumers hardened to traditional advertising techniques, and get your brand noticed? Guerrilla marketing may be the answer.

  • Branding tips

    As a designer or agency, you spend your working life creating brands for others. First, though, you have to build a brand identity of your own.

  • Brand identity

    Branding is big business, so how can you ensure success throughout the whole logo-building and identity-branding process? Read on for the expert answer...

  • Brand new colour

    Brands rely on colour as a shortcut to their customers' hearts, but how can a designer guarantee a palette says all the right things? We ask the experts...

  • True colours

    Colour speaks to people. It's one of the most instant forms of graphic communication, yet it can so easily be the medium most over-looked. Time, then, to open your eyes to colour all over again.

  • Behind the scenes: Volkswagen Beetle Art

    Keen to cash in on the original Beetle's hippy cachet and appeal to the free-spirited, Volkswagen has unveiled a range of illustrated vinyl decals for decorating its curvy fun-car.

  • Just for the 'F' of it.

    Behind the Scenes: When established US-based music TV channel fuse wanted to raise its profile, 'Juxt Interactive', a French ferret and a Fugly fairy were on hand to work some alliterative magic.

  • Behind the scenes: Reebok's Wrapshear TV ad

    Creative agency Motion Theory brought a whole city to life inside a shoe for Reebok's latest broadcast and print campaign. The agency's art director Mark Kudsi reveals how he dealt with this challenging brief.

  • Build up your business

    From starting out and recruiting staff, through to client relations and building a brand, these 20 tips from design experts are unmissable.
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