All Branding articles

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  • Get started with big clients

    Designers are uniquely positioned to help big brands make sense to the masses and, as Mark Penfold has discovered, this relationship is changing the nature of design.

  • Design icon: Guinness

    It's one of the world's most enduring alcoholic drinks, but Guinness's branding has made it one of the most recognisable, too. Michael Burns investigates the development of this truly global identity.

  • Corporate hospitality

    Corporate sponsorship and the involvement of big business in art and graphic design has become more important over the past 12 months. But does business have a place in design? And who's actually benefiting?

  • Design Icon: Coca-Cola

    Coca-Cola's famous logo is widely regarded as the most successful brand in the world. But how did it become so iconic? Michael Burns investigates this global phenomenon.

  • Create a brand package

    A-Side Studio provides a comprehensive guide to creating a cohesive brand package that will reflect the quality of your design venture.

  • Branding online

    The core principles of branding are just as relevant for marketing online as for more traditional methods of brand promotion. Katapult offers some insights, guidance and practical advice.

  • Promo items with impact

    Create an effective and technically complex piece of packaging that will launch a product in style.

  • Design for the future

    Discover some of the issues and opportunities surrounding sustainable packaging through the eyes of Tin Horse, an agency that's raising its game to meet today's challenges.

  • Refine your logo design workflow

    From choosing the right colours to client management, Gareth Hardy guides you through the process of making a winning company motif.
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