All Branding articles

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  • Branding tips

    As a designer or agency, you spend your working life creating brands for others. First, though, you have to build a brand identity of your own.

  • Profile: Fold7

    The word multidisciplinary is something of an understatement when it comes to describing Fold7. So how does this London-based agency maintain quality while working across so many areas of design? The secret is to always keep your eye on the brand.

  • Guerrilla tactics

    How do you reach a society of consumers hardened to traditional advertising techniques, and get your brand noticed? Guerrilla marketing may be the answer.

  • Designs on MTV

    Look beyond the girl-band gloss and MTV is revealed as one of the most powerful forces for animation and graphic design. We celebrate 25 years of extreme visual stimulation.

  • Yell.com: Results for real life

    Yell.com's new interactive multimedia campaign talks to its audiences in a way not done before, by taking its local knowledge to the street. In fact, it takes it to the very street you're standing on...

  • When we roll, we roll like idiots

    A good design agency should always be seen and not heard, says Jason Arber, who takes a look at what happens when an agency breaks those rules and tries to make itself the centre of attention instead.

  • Urban art

    Today's urban graphics scene is a diverse and bewilderingly over-populated place. Ric Blackshaw takes us into the history of the movement, introduces us to some current practitioners and offers advice to the art heroes of the future.

  • In-store graphics

    Design for retail may seem like an exercise in branding or beautification, but it's one of the most exacting sectors around, as Graeme Aymer found out.

  • Profile: Red Bee

    Red Bee Media, formerly BBC Broadcast, is a multi-disciplined agency that encompasses design and technology while producing top quality work for all the major UK broadcasting channels. Michael Burns finds out more about the creative powerhouse.

  • Case study: Innocent drinks

    Sticking with what you believe in not only changes the way you approach packaging but, if the results prove effective, you can get a queue of rivals wanting to mimic it.
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