All Branding articles

There are 172 articles tagged with Branding

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  • Illustrative design

    Von Glitschka explains how you can use straightforward illustrative techniques to solve the visual problems of creating a professional-looking logo.

  • Extreme sports branding, part one

    In the first part of Go Media's series on cross-media design, Oliver Barrett shows you the process of creating a logo and print piece for an extreme-sports brand. Next month, he'll be adapting it for the web.

  • Developing a brand

    Zip Design shows you how to create a logo and brand for an album release and associated marketing materials...

  • Developing a brand

    Creating an identity is an intricate process. We show you what's involved in creating a logo and applying it across a brand.

  • Smile! It's a new logo!

    The classic Pepsi brand has been revamped. But how did the new logo really evolve? Jason Arber sucks the end of his pencil and speculates.

  • When we roll, we roll like idiots

    A good design agency should always be seen and not heard, says Jason Arber, who takes a look at what happens when an agency breaks those rules and tries to make itself the centre of attention instead.

  • Create the perfect logo!

    Deliver winning logos every time by following Johnson Banks' foolproof flowchart

  • Making clients' cash work harder

    Clients want more for their creative and marketing money than ever before. But how do you come up with innovative, inspiring designs that work for a client on a tight budget?

  • Against the grain

    Ed Ricketts gets under the skin of some outstanding British campaigns that have bucked the trend for conventional advertising and wowed the world in the process.

  • Viral infection

    Good news travels faster when your ad goes viral. Garrick Webster talks to the creators of the web's most infectious campaigns.
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