All Branding articles

There are 171 articles tagged with Branding

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  • Extreme makeovers

    Redesigning a logo can reinvigorate and modernise a fading brand. Dean Evans discovers the secret to a successful logo redesign, and how it can radically affect the way your target market thinks about a brand

  • 20 Tips For Getting Your Dream Job

    You know the studio, you've followed its work, and now you're ready to get your portfolio through the door. Industry leaders give advice on how to get your mug on that desk.

  • 10 Tips to Successful Freelancing

    Feeling inspired to make a break for it? Don't do anything until you've read our winning tips from established freelancers.

  • Go Freelance

    Working for yourself is the Holy Grail for creative talent, promising creative freedom and fewer lifestyle constraints. This year, be your own boss.

  • From scroll to screen

    Japan's culture of calligraphy and illustration informs a unique language of graphic design. Tom Dennis traces its development.

  • Gorillaz journey East

    Nick Spence finds out how Jamie Hewlett and Damon Albarn created the BBC's branding for this year's Olympics.

  • Rebrand my city

    With the paint on the Liverpool 08 logos barely dry, James Pallister talks to the designers working in the growing sector of place-branding.

  • Extreme graphics

    Adrenalin-fuelled design work for extreme sports brands ends up influencing the entire industry, as mainstream brands borrow the authenticity of creativity pushed to the limit. Mark Penfold reports.

  • The evolution of an ad campaign

    The Guinness brand is complex, enigmatic and sometimes something of an acquired taste. Mark Ramshaw examines its development.
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