All Branding articles

There are 175 articles tagged with Branding

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  • Making clients' cash work harder

    Clients want more for their creative and marketing money than ever before. But how do you come up with innovative, inspiring designs that work for a client on a tight budget?

  • Against the grain

    Ed Ricketts gets under the skin of some outstanding British campaigns that have bucked the trend for conventional advertising and wowed the world in the process.

  • Viral infection

    Good news travels faster when your ad goes viral. Garrick Webster talks to the creators of the web's most infectious campaigns.

  • Extreme makeovers

    Redesigning a logo can reinvigorate and modernise a fading brand. Dean Evans discovers the secret to a successful logo redesign, and how it can radically affect the way your target market thinks about a brand

  • 20 Tips For Getting Your Dream Job

    You know the studio, you've followed its work, and now you're ready to get your portfolio through the door. Industry leaders give advice on how to get your mug on that desk.

  • 10 Tips to Successful Freelancing

    Feeling inspired to make a break for it? Don't do anything until you've read our winning tips from established freelancers.

  • Go Freelance

    Working for yourself is the Holy Grail for creative talent, promising creative freedom and fewer lifestyle constraints. This year, be your own boss.

  • From scroll to screen

    Japan's culture of calligraphy and illustration informs a unique language of graphic design. Tom Dennis traces its development.

  • Gorillaz journey East

    Nick Spence finds out how Jamie Hewlett and Damon Albarn created the BBC's branding for this year's Olympics.
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