All Branding articles

There are 173 articles tagged with Branding

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  • The evolution of an ad campaign

    The Guinness brand is complex, enigmatic and sometimes something of an acquired taste. Mark Ramshaw examines its development.

  • Extreme graphics

    Adrenalin-fuelled design work for extreme sports brands ends up influencing the entire industry, as mainstream brands borrow the authenticity of creativity pushed to the limit. Mark Penfold reports.

  • Profile: Fallon

    From gorillas to BBC bears, Fallon has a reputation for pushing the limits. Richard Wentk finds out more about head of art Mark Elwood.

  • Rebrand my city

    With the paint on the Liverpool 08 logos barely dry, James Pallister talks to the designers working in the growing sector of place-branding.

  • Profile: Modern Dog

    Seattle's Modern Dog is a small design studio with a big personality. Ed Ricketts discovers how they've brilliantly combined lunacy and creativity for 20 years.

  • Vince Frost

    "Nike and Apple are design companies. In terms of identity we all have a brand, a unique point of difference." Garrick Webster talks to Vince Frost about building Frost Design's unique brand.

  • Gorillaz journey East

    Nick Spence finds out how Jamie Hewlett and Damon Albarn created the BBC's branding for this year's Olympics.

  • Create a logo identity

    If you're setting up on your own, you're going to need a logo. Follow Alan Wardle's advice on how to create a unique design.

  • Profile: Kate Moross

    Editor Rob Carney interviews a brilliant illustrator whose success makes a mockery of her age.

  • Jonathan Barnbrook

    "Negative times can be very good for interesting work. When things are too easy you get boring and decadent projects."Mark Penfold interviews the legendary designer and typographer.
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