All Branding articles

There are 173 articles tagged with Branding

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  • From scroll to screen

    Japan's culture of calligraphy and illustration informs a unique language of graphic design. Tom Dennis traces its development.

  • Carlos Segura

    "You have to be prepared to fail. The consequence of having standards and sticking to them can often mean getting fired." The designer and creative advertising visionary speaks to Mark Penfold.

  • W+K Tokyo

    With Nike, Google and Honda as clients, advertising agency W+K Tokyo explain to Steve O'Brien how they merge Western and Asian influences in unique ways

  • Smile! It's a new logo!

    The classic Pepsi brand has been revamped. But how did the new logo really evolve? Jason Arber sucks the end of his pencil and speculates.

  • Go Freelance

    Working for yourself is the Holy Grail for creative talent, promising creative freedom and fewer lifestyle constraints. This year, be your own boss.

  • 10 Tips to Successful Freelancing

    Feeling inspired to make a break for it? Don't do anything until you've read our winning tips from established freelancers.

  • 20 Tips For Getting Your Dream Job

    You know the studio, you've followed its work, and now you're ready to get your portfolio through the door. Industry leaders give advice on how to get your mug on that desk.

  • Branding a blockbuster

    Boston-based design studio Pilot explains how to develop a style guide and branding materials for the next big movie blockbuster.

  • Lambie-Nairn

    Working for the BBC and Channel 4, the Lambie- Nairn team knows plenty about branding - and not just on TV. Graeme Aymer uncovers their secrets.

  • Extreme makeovers

    Redesigning a logo can reinvigorate and modernise a fading brand. Dean Evans discovers the secret to a successful logo redesign, and how it can radically affect the way your target market thinks about a brand
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