All Branding articles

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  • William Murray Hamm

    "As long as your new design is based on brand truth, it will work," says Garrick Hamm, Creative Director at William Murray Hamm.

  • St Luke's

    There's only one verifiable saint in the world of advertising: St Luke's. This agency reveals what it's like dispensing salvation to brands that have strayed from the path of righteousness.

  • The E4 idents

    Computer Arts catches up with Noah Harris to find out how Precursor Studio went about creating the surreal on-air look for Channel 4's digital entertainment spin-off, E4.

  • Design Icon: Coca-Cola

    Coca-Cola's famous logo is widely regarded as the most successful brand in the world. But how did it become so iconic? Michael Burns investigates this global phenomenon.

  • Corporate hospitality

    Corporate sponsorship and the involvement of big business in art and graphic design has become more important over the past 12 months. But does business have a place in design? And who's actually benefiting?

  • Design icon: Guinness

    It's one of the world's most enduring alcoholic drinks, but Guinness's branding has made it one of the most recognisable, too. Michael Burns investigates the development of this truly global identity.

  • Get started with big clients

    Designers are uniquely positioned to help big brands make sense to the masses and, as Mark Penfold has discovered, this relationship is changing the nature of design.

  • Build up your business

    From starting out and recruiting staff, through to client relations and building a brand, these 20 tips from design experts are unmissable.

  • Behind the scenes: Reebok's Wrapshear TV ad

    Creative agency Motion Theory brought a whole city to life inside a shoe for Reebok's latest broadcast and print campaign. The agency's art director Mark Kudsi reveals how he dealt with this challenging brief.
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