On some projects you just have to turn off the Mac and get your hands dirty with brushes and paint. A recent advertising campaign for Artois beer was one such example. Joe Russ investigates.
Sticking with what you believe in not only changes the way you approach packaging but, if the results prove effective, you can get a queue of rivals wanting to mimic it.
The new version of makes importing and handling 3D files a snap. Justin Maller shows you how to go about texturing and integrating 3D with your composition.