Confidence and creative energy continue to rule the heavens, but will the gods of financial reward finally return in 2007? Mark Penfold talks to a bunch of busy designers about their predictions and gets a surprisingly positive response...
The Government's new age discrimination laws are sure to make waves in an industry where youth often generates creativity. But will these new decisions affect the way you work? Mark Ramshaw finds out.
Yell.com's new interactive multimedia campaign talks to its audiences in a way not done before, by taking its local knowledge to the street. In fact, it takes it to the very street you're standing on...
As a designer, you're asked to come up with original and exciting ideas on a daily basis. But what if your winning ideas have run dry? Paul Birch and Craig Grannell reveal the real-world techniques that can really help you unlock your creativity.
How do you reach a society of consumers hardened to traditional advertising techniques, and get your brand noticed? Guerrilla marketing may be the answer.
Increasingly, designers are finding themselves at the frontline of a company's business. But is there a need for more collaboration between designer and client to get the right commercial message across?
Brands rely on colour as a shortcut to their customers' hearts, but how can a designer guarantee a palette says all the right things? We ask the experts...
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