As the value of the US dollar plummets, software should be getting cheaper for us Brits, but it's not! The vendors are trying their hardest to make sure we don't spend our money abroad. Why?
If you';e the type of person who dribbles over new software and constantly updates your kit, whether you need it or not, it's hard to justify the expense.
Craig Zerouni, Production Consultant at Side Effects Software, is a worried man. Could the bubble be about to burst for CGI feature films? Is quality about to drop?
An advertising industry looking for ways to reduce budgets has taken ultra-realistic 3D representations of merchandise and even models to its heart, but at what cost, asks Dom Hall.