Redesigning a logo can reinvigorate and modernise a fading brand. Dean Evans discovers the secret to a successful logo redesign, and how it can radically affect the way your target market thinks about a brand
From bricks-and-mortar high street names to online communities and social networking sites, logos are everywhere. Defining brands, lifestyle aspirations and, as Nick Spence discovers, much great design.
Ever-evolving media demand ever-more innovative ways of capturing attention. Tom Dennis looks at the trends taking logo design by storm and the pioneering ways designers are creating cutting-edge branding.
When it comes to understanding corporate design, it's not just about rules and regulations. There's plenty of room for creativity when you're working for 'the man' and you can earn a tidy sum, too. Darren Smith delves into this essential area of design.
Sticking with what you believe in not only changes the way you approach packaging but, if the results prove effective, you can get a queue of rivals wanting to mimic it.
How do you reach a society of consumers hardened to traditional advertising techniques, and get your brand noticed? Guerrilla marketing may be the answer.
Branding is big business, so how can you ensure success throughout the whole logo-building and identity-branding process? Read on for the expert answer...