All Logo design articles

There are 105 articles tagged with Logo design

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  • Logo design & inspiration

    From bricks-and-mortar high street names to online communities and social networking sites, logos are everywhere. Defining brands, lifestyle aspirations and, as Nick Spence discovers, much great design.

  • Logo secrets

    Ever-evolving media demand ever-more innovative ways of capturing attention. Tom Dennis looks at the trends taking logo design by storm and the pioneering ways designers are creating cutting-edge branding.

  • The third way: corporate design

    When it comes to understanding corporate design, it's not just about rules and regulations. There's plenty of room for creativity when you're working for 'the man' and you can earn a tidy sum, too. Darren Smith delves into this essential area of design.

  • Case study: Innocent drinks

    Sticking with what you believe in not only changes the way you approach packaging but, if the results prove effective, you can get a queue of rivals wanting to mimic it.

  • Guerrilla tactics

    How do you reach a society of consumers hardened to traditional advertising techniques, and get your brand noticed? Guerrilla marketing may be the answer.

  • Branding tips

    As a designer or agency, you spend your working life creating brands for others. First, though, you have to build a brand identity of your own.

  • Brand identity

    Branding is big business, so how can you ensure success throughout the whole logo-building and identity-branding process? Read on for the expert answer...

  • Brand new colour

    Brands rely on colour as a shortcut to their customers' hearts, but how can a designer guarantee a palette says all the right things? We ask the experts...

  • Design icon: English banknotes

    War: what is it good for? Banknote design, it would appear. Graeme Aymer charts the rise of this month's design classic.

  • Design icon: Guinness

    It's one of the world's most enduring alcoholic drinks, but Guinness's branding has made it one of the most recognisable, too. Michael Burns investigates the development of this truly global identity.
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