Branding is big business, so how can you ensure success throughout the whole logo-building and identity-branding process? Read on for the expert answer...
How do you reach a society of consumers hardened to traditional advertising techniques, and get your brand noticed? Guerrilla marketing may be the answer.
Sticking with what you believe in not only changes the way you approach packaging but, if the results prove effective, you can get a queue of rivals wanting to mimic it.
When it comes to understanding corporate design, it's not just about rules and regulations. There's plenty of room for creativity when you're working for 'the man' and you can earn a tidy sum, too. Darren Smith delves into this essential area of design.
Using you can create effective commercial illustrations in no time. Tom Knight shows you how by creating an illustrated logotype featuring spot colours and colour separations
In the first part of Go Media's series on cross-media design, Oliver Barrett shows you the process of creating a logo and print piece for an extreme-sports brand. Next month, he'll be adapting it for the web.