Redesigning a logo can reinvigorate and modernise a fading brand. Dean Evans discovers the secret to a successful logo redesign, and how it can radically affect the way your target market thinks about a brand
2012 has got off to a flying start for student and graduate designers with the announcement of the D&AD Student Awards 2012. This year, big name sponsors from HP to Rankin have submitted briefs for projects they'd like you to do -- your challenge is to come up with solutions that could win you a coveted D&AD Student Yellow Pencil. And the possibility of a job or work placement...