From bricks-and-mortar high street names to online communities and social networking sites, logos are everywhere. Defining brands, lifestyle aspirations and, as Nick Spence discovers, much great design.
In the third part of our series of tutorials on cross-media design, Haley Saner brings a static logo to life with a sparkling range of special effects. The series concludes next month with designing for mobile.
"Losing colour forces you to attract the viewer using only good concepts and powerful imagery." Multi-talented music producer and designer Trevor Jackson tells Vicki Atkinson.
In the second part of Go Media's series on cross-media design, Christopher Wilson explains how to make a print logo into an interactive animation. Next month we'll explore designing for broadcast.
Ever-evolving media demand ever-more innovative ways of capturing attention. Tom Dennis looks at the trends taking logo design by storm and the pioneering ways designers are creating cutting-edge branding.
In the first part of Go Media's series on cross-media design, Oliver Barrett shows you the process of creating a logo and print piece for an extreme-sports brand. Next month, he'll be adapting it for the web.
Using you can create effective commercial illustrations in no time. Tom Knight shows you how by creating an illustrated logotype featuring spot colours and colour separations
When it comes to understanding corporate design, it's not just about rules and regulations. There's plenty of room for creativity when you're working for 'the man' and you can earn a tidy sum, too. Darren Smith delves into this essential area of design.
Sticking with what you believe in not only changes the way you approach packaging but, if the results prove effective, you can get a queue of rivals wanting to mimic it.