How do you reach a society of consumers hardened to traditional advertising techniques, and get your brand noticed? Guerrilla marketing may be the answer.
Branding is big business, so how can you ensure success throughout the whole logo-building and identity-branding process? Read on for the expert answer...
Brands rely on colour as a shortcut to their customers' hearts, but how can a designer guarantee a palette says all the right things? We ask the experts...
It's one of the world's most enduring alcoholic drinks, but Guinness's branding has made it one of the most recognisable, too. Michael Burns investigates the development of this truly global identity.
Coca-Cola's famous logo is widely regarded as the most successful brand in the world. But how did it become so iconic? Michael Burns investigates this global phenomenon.