All Logo design articles

There are 105 articles tagged with Logo design

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  • William Murray Hamm

    "As long as your new design is based on brand truth, it will work," says Garrick Hamm, Creative Director at William Murray Hamm.

  • Die Gestalten Verlag

    Chances are you've heard of Die Gestalten Verlag. You've probably got a stack of its books on your shelf. But how did this publishing giant become the design world's de facto curator? Ian Harrisfinds out.

  • Design Icon: The Mac Icons

    Susan Kare's original designs for the first Macintosh computer icons continue to exert a powerful influence over the look and feel of modern-day personal computing, as Mark Penfold finds out.

  • Design Icon: Coca-Cola

    Coca-Cola's famous logo is widely regarded as the most successful brand in the world. But how did it become so iconic? Michael Burns investigates this global phenomenon.

  • Design icon: Guinness

    It's one of the world's most enduring alcoholic drinks, but Guinness's branding has made it one of the most recognisable, too. Michael Burns investigates the development of this truly global identity.

  • Design icon: English banknotes

    War: what is it good for? Banknote design, it would appear. Graeme Aymer charts the rise of this month's design classic.

  • Developing a brand

    Creating an identity is an intricate process. We show you what's involved in creating a logo and applying it across a brand.

  • Brand new colour

    Brands rely on colour as a shortcut to their customers' hearts, but how can a designer guarantee a palette says all the right things? We ask the experts...
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