For its biggest-ever advertising campaign, involving print and broadcast ads across 11 countries, Microsoft has enlisted some of the most cutting-edge motion graphics talent to help realise its dreams.
To launch 's new section showcasing the work of students and independent animators, we talk to the young Italian hotshot responsible for BV-01, a five-minute blast of urban robot coolness.
David Martin, the CEO behind bright-eyed, Stockholm-based Fantasy Interactive, tells Mark Penfold about his plans to drag the World Wide Web into the 21st century.
There's only one verifiable saint in the world of advertising: St Luke's. This agency reveals what it's like dispensing salvation to brands that have strayed from the path of righteousness.
Each issue, we ask two 3D gurus to convince us they're right about a particular issue. This month, it's guns at dawn over mo-cap in the film Polar Express - is it good, bad or ugly?
Craig Zerouni, Production Consultant at Side Effects Software, is a worried man. Could the bubble be about to burst for CGI feature films? Is quality about to drop?
In 2002, we produced our original list of CG studios to keep an eye on. This year, we're updating that selection. From independent shorts to long-form animation, these are the ten up-and-coming studios most likely to shape the industry in 2005.