Imagine a magazine cover whose ink forms new patterns under your touch, a bus stop poster with a Facebook ‘Like’ button, or a gig flyer that uses NFC to stream the band’s latest single to your phone. Thanks to printed electronics, these are all becoming a reality.
Thinking of incorporating electronic printing into your next design project? Don't forget you'll need special paper that accommodates conductive inks...
Designers and design studios are under constant pressure from clients to do more work for less money, so we asked Robert Senior, CEO of Saatch & Saatchi EMEA for his thoughts when we caught up with him at the LeadersIn conference last week...