Cute, comical and highly collectable, vinyl figures are a consumer and merchandiser's dream. But what's the secret of a successful toy and how do new designers break into this exclusive market?
James Jarvis started his toy empire nearly a decade ago with his Martin character, spawning a universe which collectors fell in love with. On the verge of releasing his latest comic-book project, he tells us his toy story.
The vinyl toy is now a truly iconic form of design, but it can be difficult and expensive to create a one-off original. Chris Weston shows you how to make a life-like design using Cinema 4D.
The modern day strategies for packaging toys encompass pretty much every trick in the packaging designer's arsenal. But has this always been the case? Dom Hall breaks open the bubble pack and finds out.