Redesigning an established website can lead to boom or bust. Dan Grabham looks at three sites that have worked hard on renewing their online presence.
Every website should evolve and develop to suit its purpose. Before you begin a redesign, it's worth sitting down and thinking about who should dictate your work.
The answer should be: the visitor. It's when this focus is lost that site redesigns can go badly wrong. Yes, you need to stick to the brand, but if the design is going to confuse the hell out of the people it's supposed to appeal to, then you're wasting your time. Over the next few pages we look at three sites of various sizes that have recently carried out a large-scale redesign.
We ask them why they needed to do the redesign, and what factors they considered when planning the new features. Crucially, all three websites place the visitors in the thick of it - which is exactly what a successful redesign should do.