Lindsey Whittle reveals how she created an innovative solution to promote the homeless charity Crisis, which won her a student D&AD Yellow Pencil.
Creating a thought-provoking and informative piece of direct mail is no easy task - most of it just gets chucked away. When researching this D&AD brief I came across far too many clichÃ©s and overused ideas. I wanted mine to stand out.
The concept behind the piece is the vicious cycle that many homeless people face, which is not having an address to apply for a job, and not having a job to afford a property. The format of the piece means that whichever way you open the cube it will repeat two sentences: 'It's difficult to get a job without an address', and, 'It's difficult to get an address without a job'. The design effectively catches the reader in the cycle.
In this tutorial I show you how to create a prototype cube and its packaging, and manipulate the text to fit the specific layout - so you can repurpose the idea for your own small-scale projects.