Create a logo identity

Your logo is one of the most important things you can create. It's the image that will represent you as a freelancer; an opportunity to embody your brand and separate yourself from the competition. Above all, it's a tool for immediate recognition.

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It's also one of the most difficult to design. Think about the image you want. Choose colours that fit your brand, but also check that they work in black and white for printouts. And consider the message that the name communicates - do you want a word that conveys your services, or part of your name or surname?

I love designing logos from scratch, and have created a variety ranging from identities for small businesses and charities, to personal portfolio work. Selecting the right typeface to express the message of your logo is essential. I always find it beneficial to research the trends in the scene that I'm targeting for inspiration: check out what clothing brands people are wearing, find out what CDs they're buying and look at the covers. Sometimes it can be better to go in a completely different direction to everyone else though, to make your design more unique. For our fictional freelancer, who had studied in Japan, we chose the name 'Juritsu' for this project, which is the Japanese word for 'create'.

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