When it's well-produced, online advertising can be as funny, entertaining and quirky as any television or cinema ad. When produced badly, online ads can grate on the nerves with their all-blinking Click Me call to action.
However, with the Interactive Marketing & Advertising Awards now in their fourth year, internet advertising has come of age and is now regarded as a 'proper' form of advertising. This means online ads should now be given the same amount of originality and creative thought as any other advertising medium. Online banner campaigns are a good way for designers to break into the world of advertising too. If you're an accomplished banner maker, you'll always be able to attract new business.