Creating a brand identity

When starting any company, your brand is of vital importance. Think of the world’s leading brands such as Nike or Apple – you don’t even have to see any words with the logo to know what the company is. While you may be way off achieving this kind of global status, you should still envisage a logo that is recognisable, simple and reflects your company values. In this tutorial, Deep Creative shows you how to create an exciting original corporate identity, basing the final logo on a well-informed, well-scrutinised process of experimentation and consultation.

The following tutorial will also be useful if you’re designing a logo for a client. You must, for instance, know your client’s needs, and the market they are competing in. You must also know your target demographic.

It’s important to make sure the branding visually reflects the brand values it represents – stick to these values and excite the target demographic with your mark. Finally, you must make your brand look the same everywhere in every size on every format. It’s a tricky job, but after this tutorial, you’ll be heading in the right direction.