Creating a vector illustration

Don’t Panic is a media distribution company and print and design house. It produces flyer packs often crammed full of goodies and a large fold-out poster. Every two weeks, a new pack is released around top nightspots, bars and universities in the UK. Previous poster luminaries include Dr Parsons, Baku, Pete Fowler, Neil McFarland, Shin and Banksy.

The text ‘Send in the Clones’ was written by Gary Muscle and The Ratboy Pimp. The amusing text took the form of a news report about recent advancements in cloning. “We were just examining the potential of cloning in a lighthearted and almost entirely vacuous way,” claimed Don’t Panic.

Broken up into six separate parts, the text featured cloned characters such as the Jesus Andrex Puppy, The Diet Coke Man, The Uber-Daughter (a mix between Kate Moss and Stephen Hawkins) and the Tourettes Bonobo. The humour of the piece obviously had to be reflected in the images, and the whole thing had to be appealing enough for someone to want to hang it up on their wall.

Jon Burgerman converted his usual drawings into vector objects for the job to aid working with high amounts of illustrated elements and to enable him to make changes quickly. The timeframe for completion was about five weeks, which was then cut to six days about twelve days into the job.